Cyberbullying is when one person or a group of people aim to threaten, tease or embarrass someone else by using a mobile phone, the internet or other technologies.
The main forms are: - Email - Instant messenger and chatrooms - Social networking sites - Mobile phone - Interactive gaming - Sending viruses and hacking to others computers - Abusing personal information
The effects of cyber bullying Even though cyberbullying cannot physically hurt you, it can still leave you feeling mentally vulnerable and very upset. You can also feel scared, lonely and stressed and that there’s no way out.
Escaping cyberbullying can be very difficult. Because anyone can get access to a mobile phone or the internet almost anywhere, it can be tough for those on the receiving end to avoid it, even in the safety of their own home.
Cyber Bullying Statistics
In September 2006, ABC News reported on a survey prepared by I-Safe.Org. This 2004 survey of 1,500 students between grades 4-8 reported: -42% of kids have been bullied while online. One in four have had it happen more than once. -35% of kids have been threatened online. Nearly one in five had had it happen more than once. -21% of kids have received mean or threatening e-mails or other messages. -58% of kids admit someone has said mean or hurtful things to them online. More than four out of ten say it has happened more than once. -58% have not told their parents or an adult about something mean or hurtful that happened to them online. A 2006 survey by Harris Interactive reported: -43% of U.S. teens having experienced some form of cyberbullying in the past year. Similarly, a Canadian study found: -23% of middle-schoolers surveyed had been bullied by e-mail -35% in chat rooms -41% by text messages on their cell phones Fully 41% did not know the identity of the perpetrators.
We have choosen to do cyber bullying for our advertising campaign and our charity will be the NSPCC. The posters will be directed to parents but it might also influence children to find out about their child and speak up for them.
Our campaign has to be a set of three posters, in which the plan for them are below.
A teenager crying at their computer screen/ phone with a fist coming out of the screen punching them.
A teenager crying at their computer screen/ phone with a hand coming out of the screen slapping them.
A teenager crying at their computer screen/ phone with a foot coming out of the screen kicking them.
Gender: Female and male Age: 30+ ABC: Any Religion: Any Occupation: Any Marital Status: Married or divorced Income: Any Nationality: British
A parent with a child who they suspect of being bullied. They may be worried for their child or completely unaware of their childs problems. They must have a reasonable salary as they have to be able to afford either a phone or computer for their child.
The charity we have decided our charity advertising campaign for will be the NSPCC. The NSPCC stands for National Soceity for the Prevention of Cruelty to Children. It is a United Kingdom charity campaigning and working in child protection. The charity was first formed in 1884. Its aim then was to protect children from cruelty, support vulnerable families, campaign for changes to the law and raise awareness about abuse.
The NSPCC is inspired by a belief that they can make a difference for all children - by standing up for their right, by listening to them, by helping them when they need someone and by making them safe. Their vision is ending cruelty to children in the UK. The NSPCC believe that cruelty is preventable and that through having an inspirational vision they will achieve much greater success for children. They believe that their effectiveness is enhanced by a compined approach of services, policy and campaigning. Their direct services bring immediate help to children but on their own cannot achieve an end to cruelty and policy, influencing and campaigning work is much more forceful when informed by real experience gained from working with real children who have suffered abuse.
The NSPCC strategy is built on four principles: Focus Provide well defined and distinct activities where we can maximise our impact Prioritise Concentrate on specific types of abuse and on children who are at most risk to ensure our intervention creates greatest impact. Learning Everything we do creates learning. We must capture learning and use it to create a cycle of improvement Leverage On our own we cannot end cruelty to children. We need to work with and through others to multiply our impact many times over.
I think this charity advertising campaign is really successful. The white background makes the person stand out. She is a famous person called Miquita Oliver, which is telling the audience that domestic violence can happen to anybody even if you do have loads of money and are well known. Miquita has obviously been abused as all her eye and face is red and bloody and she has stitches. The picture makes people shocked which then makes them read it. At the bottom, it says 'what does it take to get people talking about domestic abuse?' which sounds like they are asking the audience, which grabs their attention. It is also trying to tell the audience that if they are involved in domestic abuse then they should speak up before it goes too far. Miquita also looks naked which shows us that she has been stripped bare to the camera to show them the truth. The bottom right is also the Womens Aid logo.
In this poster, at the bottom right, there is the Oxfam logo, which tells people that it is their charity. The main image is of a green footprint, I think they have chosen the colour green as it is a colour which represents the world. It also represents helping global warming. The green also catches peoples eye making them look at the poster and the white background. Their slogan says 'stamp out poverty and injustice' which connects with the footprint as it is like somebody is stamping it out and it is in capitals which looks like someone is shouting it. The words anchor the image. Also, it shows the audience that Oxfam are trying to get rid of poverty and injustice. At the bottom left, it says 'Take the right step Donate your old shoes', this tells the reader that they want them to donate their shoes to help people around the world.
In the poster, at the bottom left, there is the campaign, charity logo and the charity contact information. The picture is of hens cluttered in one cage together which shows us there is not enough room for the hens. This makes the audience feel sorry for them. The way the words in the slogan are so close together gives the impression of being squished in a cage. The typography represents fridge magnets as most people keep eggs in the fridge. The use of 'you' in the slogan automatically involves the audience making them ask themself if they do check about the hens welfare. The way we can only see the hens feet makes the audience think that they are on their side so therefore they can not even stand up. Also their claws are coming threw the cage which means they do not even have enough room to keep their feet inside. The colours used are the colours of hens, which looks quite dark and dreary. The words anchor the meaning of image.
The only colour on the poster is the rattle and the blood, which makes it stand out more. The slogan 'dont lose control' looks like a childs handwriting which gives us the impression that the child is telling the abuser to stop. Also, there should be an apostrophe in 'dont' which also suggests a child has wrote it as they would not know to put it there. The baby's toy represents that it is a baby or a child. The use of primary colours are childlike. The blood is splattered against a surface which suggests violence. The rattle is shaped to look like a baseball bat which is often used as a weapon. At the bottom left of the poster, there is a campaign, charity logo and contact information. The words anchor the meaning of the image.
Denotation:Actual/ explicit meaning, description. Connotation: Meaning behind/ implied meaning. Representation:How the media re-presents things to us, some times stereotypical. Layout:How elements are positioned. Narrative:The story. Mise-en-scene:Everything in the scene; props, costumes, make-up, performance, facial expression, lighting etc. Editing:The way shots are put together. Sound:digetic- the characters can hear it. non-digetic - the characters can't hear it, only the audience can.