Practice Shots

Here are some of our practice shots we did so we know when we use the children how we want to shoot them.

This shot has the back of the computer on it, and Lilys face. This might not be a great shot to use as the audience can not see what is on the screen. This shot is without the fist coming out of the screen as that would be edited in at a later time. This shot would be better without the people in the background and if it looked like a home rather than in school.

This shot is from the back of Lily and focusing more on the computer screen. I do not think this is as good as the last one as we cannot see Lilys face and you cannot really see what is on the screen.

This shot is good because the computer screen and Lilys face can both be seen. It could be improved if the background was different. Also, if there was something on the screen instead of just a blank screen.

This shot is of the computer screen, the phone, the piece of paper and Lily huddling up, scared. We thought it would be better if Lilys face was showing and if there was something on the screen.

This shot is of Lily scared on the table, with the piece of paper and the computer and phone in the background. Again, we think it would be better if Lilys face was showing and if the computer screen had something on it.

This shot is of Lily as the main picture. She is looking scared and is under a table, which is something alot of children do when they are frightened. The computer is in the background and the paper is by her side. The computer would be better if there was something on it and you could only see one computer instead of two.

Thumbnails

The following images are the thumbnails that me and Lily drew for possible poster designs.

This is one of our poster designs. It is of a child who has drawn a list of the things that he or she is scared of. At the bottom, 'computer' is in bold to highlight that that is the thing they are most scared of. At the top, their is a fact about cyber bullying to shock the audience.

This poster shows a young girl using the computer. The computer has a fist coming out towards the girl, representing that words hurt children as much as physical bullying does. We have chosen this poster as one of the three posters to use.

This poster is showing a young girl holding a bit of paper which she has wrote everything she is scared of. At the bottom of the paper, the word 'computer' is highlighted to stand out and this is the thing they are most scared of. The girl is looking upset so the audience know how much of a draumatic time it can be. This is one of the three of our final poster designs.

This poster is of a girl holding her phone with a hand coming out slapping her. Again, this is showing that being cyber bullied is just as bad as being physically abused. We will not be using this poster as one of our final designs as the hand coming out might not look real enough as it would be too big to come out of the phone.

This is a poster of a girl at a computer screen with a foot coming out kicking her. This is to show that words hurt just as much as kicking does. We are not using this poster as it is too similar to our first poster with the punch coming out of the screen.

This poster is going to be our final design. It will be of a child hunched up in the corner as the main picture in the poster. The paper, and the computer screen will be in the background. This is to show the affect cyber bullying has on children. We noticed that in all of our designs, all the children are girls, so to overcome this problem, some of our final posters will be including boys.

Mock Ups

Here are some of our mock-ups which we made as a plan for our posters:

Cyber Bullying Statistics

• 12% of teens have been bullied online
• 42% of kids have been bullied while online. One in four have had it happen more than once.
• 35% of kids have been threatened online. Nearly one in five had had it happen more than once.
• 21% of kids have received mean or threatening e-mails or other messages.
• 58% of kids admit someone has said mean or hurtful things to them online. More than four out of ten say it has happened more than once.
• 58% have not told their parents or an adult about something mean or hurtful that happened to them online.

Cyber Bullying

What is cyber bullying?

Cyberbullying is when one person or a group of people aim to threaten, tease or embarrass someone else by using a mobile phone, the internet or other technologies.

The main forms are:
- Email
- Instant messenger and chatrooms
- Social networking sites
- Mobile phone
- Interactive gaming
- Sending viruses and hacking to others computers
- Abusing personal information


The effects of cyber bullying
Even though cyberbullying cannot physically hurt you, it can still leave you feeling mentally vulnerable and very upset. You can also feel scared, lonely and stressed and that there’s no way out.

Escaping cyberbullying can be very difficult. Because anyone can get access to a mobile phone or the internet almost anywhere, it can be tough for those on the receiving end to avoid it, even in the safety of their own home.

Cyber Bullying Statistics

In September 2006, ABC News reported on a survey prepared by I-Safe.Org. This 2004 survey of 1,500 students between grades 4-8 reported:
-42% of kids have been bullied while online. One in four have had it happen more than once.
-35% of kids have been threatened online. Nearly one in five had had it happen more than once.
-21% of kids have received mean or threatening e-mails or other messages.
-58% of kids admit someone has said mean or hurtful things to them online. More than four out of ten say it has happened more than once.
-58% have not told their parents or an adult about something mean or hurtful that happened to them online.
A 2006 survey by Harris Interactive reported:
-43% of U.S. teens having experienced some form of cyberbullying in the past year.
Similarly, a Canadian study found:
-23% of middle-schoolers surveyed had been bullied by e-mail
-35% in chat rooms
-41% by text messages on their cell phones
Fully 41% did not know the identity of the perpetrators.

I got this information from the following:
-http://en.wikipedia.org/wiki/Cyber-bullying
-http://www.direct.gov.uk/en/YoungPeople/HealthAndRelationships/Bullying/DG_070501

Our Charity Advertising Campaign

We have choosen to do cyber bullying for our advertising campaign and our charity will be the NSPCC. The posters will be directed to parents but it might also influence children to find out about their child and speak up for them.

Our campaign has to be a set of three posters, in which the plan for them are below.

Poster 1

A teenager crying at their computer screen/ phone with a fist coming out of the screen punching them.

Poster 2

A teenager crying at their computer screen/ phone with a hand coming out of the screen slapping them.

Poster 3

A teenager crying at their computer screen/ phone with a foot coming out of the screen kicking them.

Reader Profile

Demographics

Gender: Female and male
Age: 30+
ABC: Any
Religion: Any
Occupation: Any
Marital Status: Married or divorced
Income: Any
Nationality: British

Psychographics

A parent with a child who they suspect of being bullied. They may be worried for their child or completely unaware of their childs problems. They must have a reasonable salary as they have to be able to afford either a phone or computer for their child.