I think this charity advertising campaign is really successful. The white background makes the person stand out. She is a famous person called Miquita Oliver, which is telling the audience that domestic violence can happen to anybody even if you do have loads of money and are well known. Miquita has obviously been abused as all her eye and face is red and bloody and she has stitches. The picture makes people shocked which then makes them read it. At the bottom, it says 'what does it take to get people talking about domestic abuse?' which sounds like they are asking the audience, which grabs their attention. It is also trying to tell the audience that if they are involved in domestic abuse then they should speak up before it goes too far. Miquita also looks naked which shows us that she has been stripped bare to the camera to show them the truth. The bottom right is also the Womens Aid logo.
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