Friday 9 October 2009

Analysis Of A Charity Advertising Campaign



The only colour on the poster is the rattle and the blood, which makes it stand out more. The slogan 'dont lose control' looks like a childs handwriting which gives us the impression that the child is telling the abuser to stop. Also, there should be an apostrophe in 'dont' which also suggests a child has wrote it as they would not know to put it there. The baby's toy represents that it is a baby or a child. The use of primary colours are childlike. The blood is splattered against a surface which suggests violence. The rattle is shaped to look like a baseball bat which is often used as a weapon. At the bottom left of the poster, there is a campaign, charity logo and contact information. The words anchor the meaning of the image.

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