Friday 16 October 2009

Reader Profile

Demographics

Gender: Female and male
Age: 30+
ABC: Any
Religion: Any
Occupation: Any
Marital Status: Married or divorced
Income: Any
Nationality: British

Psychographics

A parent with a child who they suspect of being bullied. They may be worried for their child or completely unaware of their childs problems. They must have a reasonable salary as they have to be able to afford either a phone or computer for their child.

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