In the poster, at the bottom left, there is the campaign, charity logo and the charity contact information. The picture is of hens cluttered in one cage together which shows us there is not enough room for the hens. This makes the audience feel sorry for them. The way the words in the slogan are so close together gives the impression of being squished in a cage. The typography represents fridge magnets as most people keep eggs in the fridge. The use of 'you' in the slogan automatically involves the audience making them ask themself if they do check about the hens welfare. The way we can only see the hens feet makes the audience think that they are on their side so therefore they can not even stand up. Also their claws are coming threw the cage which means they do not even have enough room to keep their feet inside. The colours used are the colours of hens, which looks quite dark and dreary. The words anchor the meaning of image.
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