Wednesday 14 October 2009

Analysis of Oxfam Advertising Campaign



In this poster, at the bottom right, there is the Oxfam logo, which tells people that it is their charity. The main image is of a green footprint, I think they have chosen the colour green as it is a colour which represents the world. It also represents helping global warming. The green also catches peoples eye making them look at the poster and the white background. Their slogan says 'stamp out poverty and injustice' which connects with the footprint as it is like somebody is stamping it out and it is in capitals which looks like someone is shouting it. The words anchor the image. Also, it shows the audience that Oxfam are trying to get rid of poverty and injustice. At the bottom left, it says 'Take the right step Donate your old shoes', this tells the reader that they want them to donate their shoes to help people around the world.

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